In today's world you can build anything. I find what matters. Then I make it happen.
See work
I can sit with a business owner, understand what they’re trying to accomplish, figure out what’s missing, and then lead the team that builds it.
Career highlights
2025–2026
Scarecrow
Recognized an underlying operational problem and initiated an organization-wide rebuild, leading UX design and the entire development life cycle.
2024–2026
Johnston & Rhodes
Led the transformation of a 125-year-old bluestone company’s brand, preserving its heritage while building a new identity, digital presence, and national dealer program.
2018–2020
StrongerU
Designed a nutrition-coaching platform serving thousands of members and more than 70 coaches, then worked directly with leadership to overcome adoption challenges and keep the transition on course.
2015–2024
Volum8
Led design and culture for nine years, creating more than 50 brands and 100 websites and apps, mentoring younger designers, and helping a small agency grow into more complex work.
How I got here
I have designed newspaper pages against nightly deadlines, produced international advertising in New York, helped shape a technology platform at a newly public London startup, designed hospitality software while living in India, and built brands and operating systems for businesses that move food, freight, stone, and people.
My approach