I find what matters, design the way to get there, and then make it happen.
See work
I can sit with a business owner, understand what they’re trying to accomplish, figure out what’s missing, and then lead the team that builds it.
Career highlights
Product & systems
Scarecrow
Identified the need for a new sales and billing platform, then led discovery, product design, and delivery with a hand-selected development team.
Brand & identity
Johnston & Rhodes
Resurrected a historic bluestone brand, built its digital presence, and designed a nationwide dealer program aligned with new sales strategy.
Product & systems
StrongerU
Designed a nutrition-coaching platform serving thousands of members and more than 70 coaches, then worked directly with leadership to overcome adoption challenges and keep the transition on course.
Leadership & strategy
Volum8
Over nine years, contributed to 428 projects for 133 clients, often leading the design, developed younger designers, and helped a small agency evolve its culture and capacity.
How I got here
I have designed newspaper pages against nightly deadlines, produced international advertising in New York, helped shape a technology platform at a newly public London startup, designed hospitality software while living in India, and built brands and operating systems for businesses that move food, freight, stone, and people.
My approach