I find what matters, design the way there, and then make it happen.
See work
I can sit with a business owner, understand what they’re trying to accomplish, figure out what’s missing, and then lead the team that builds it.
Career highlights
2025–2026
Scarecrow
Identified the need for a new sales and billing platform, then led discovery, product design, and delivery with a hand-selected development team.
2024–2026
Johnston & Rhodes
Resurrected a historic bluestone brand, built its digital presence, and designed a nationwide dealer program aligned with new sales strategy.
2018–2020
StrongerU
Designed a nutrition-coaching platform serving thousands of members and more than 70 coaches, then worked directly with leadership to overcome adoption challenges and keep the transition on course.
2015–2024
Volum8
Over nine years, led design and creative direction on over 100 brand and digital projects, developed younger designers, and helped a small agency evolve its culture and capacity.
How I got here
I have designed newspaper pages against nightly deadlines, produced international advertising in New York, helped shape a technology platform at a newly public London startup, designed hospitality software while living in India, and built brands and operating systems for businesses that move food, freight, stone, and people.
My approach