Product & systems
StrongerU
Working draft · For review
Summary
Translating a nutrition-coaching service into a connected app for members, coaches, and administrators.
Story
The context
A successful coaching service relied on spreadsheets and separate communication tools. The platform needed to support growth while protecting the personal coach–member relationship. After launch, workflow disruption put adoption and founder confidence under pressure.
My role
As Volum8’s sole product designer on the engagement, I led discovery, research synthesis, user flows, wireframes, high-fidelity interface design, and design collaboration with engineering. I stayed involved through rollout and subsequent improvements.
The approach
Interviews, surveys, existing workflows, and competitor research informed connected member, coach, and administrator experiences. During adoption difficulties, I visited the office, spoke with leadership and coaches, and translated concerns into releases. A later coach-selection flow distributed new-member assignment while preserving administrator oversight.
The outcome
The app launched in 2020 and became an operating platform for thousands of members and their coaches. Research and hands-on rollout work helped stabilize adoption. The working record cites the agency’s report of more than 5,000 active users and over 70 coaches; those are project-level figures, not individual design impact. The later acquisition is not attributed to the app alone.