Product & systems
blur Group
Working draft · For review
Summary
Making a newly public B2B marketplace’s next product tangible to leadership, developers, and investors.
Story
The context
I joined blur Group immediately after its AIM flotation. The core marketplace needed a more developed visual and functional concept under demanding timelines and close founder review.
My role
As Head of Design, I designed next-release product concepts, managed one designer, presented to the founder daily, collaborated with an international engineering team, and prepared product materials for investor communication. The founder retained final design approval.
The approach
I translated evolving founder direction into concepts, explained design decisions in frequent reviews, and worked with engineering as approved designs entered implementation. The same product work helped leadership communicate the next stage of the business to prospective investors.
The outcome
Some designs reached production and others were moving into development. The founder used my concepts in investor communication. The full redesign should not be described as launched, and no funding or stock-price change is attributed to my design.