Product & systems
Scarecrow
Working draft · For review
Summary
Rebuilding the operating platform beneath Aden Brook’s sales and billing work.
Story
The context
Unreliable software and inconsistent data forced sales and billing teams into spreadsheets, notebooks, and repeated workarounds. The challenge was to define a dependable shared system for relationships, orders, delivery, and billing.
My role
I identified the underlying problem, proposed the rebuild and 16-month delivery strategy, assembled the specialist team, and held final acceptance authority. I led discovery, operating-model definition, UX, product design, and coordination across users, leadership, finance, and engineering.
The approach
I interviewed users, learned the hay business in the field, mapped workflows and data relationships, established shared terminology, and designed the screens and design system in Adobe XD. I directed implementation, migration, training, and release, then established a continuing request-to-release process. Live accounting integration was held until financial calculations had been validated.
The outcome
The core platform launched on August 3, 2026, on the planned schedule. Users continued processing orders while the accounting integration passed a further validation gate. The working record reports faster reporting and better revenue visibility; measured comparisons need supporting records before publication. Engineering, financial validation, and adoption were shared team efforts.