I
Don’t assume the solution. Listen to those with the problem.
The real work, the stuff with real value, remains the same.
The tools have changed enormously since I pasted type onto newspaper boards in 2002. But the importance of knowing what you’re doing hasn’t changed. There’s value in the understanding the whole, then deciding what gets placed for the world to see. Maybe the making of things is easier. But the choice of what to make still matters. And the actual execution of it still matters most.
Core tenets
II
Help people who see different pieces of a problem understand the whole thing.
III
People do better work when they understand the purpose, have a voice, and are trusted to contribute.
IV
It’s my responsibility to see it through. I’m accountable all the way home.
A little more about me
[Your short narrative bio goes here — where you’re from, your family, travels, and life outside work.]
